Blooming Boutique is dedicated to providing unique, useful and affordable merchandise for women of all ages.
Michiko Seto, (Micha) a Jersey Shore native, founded Blooming Boutique. She spent many summers working in various types of small businesses and dreaming about owning a business of her own one day. Graduating from the University of Delaware with a Bachelor’s Degree in Fashion Merchandising, Michiko Seto, obtained valuable experience working in management positions in retail, banking and direct sales. From summer jobs to post graduation experiences, the dream unfolded.
While on vacation in 2004, Micha happened upon some unique handbags and beach bags that were as pricey as they were beautiful. Being inspired, Michiko Seto designed beautiful, unique but affordable bags for her friends and family. Creatively, the bags progressed from silk flowers to adding various trim of beads, fringes, seashells and even changeable trims. The public began taking notice of the Blooming Bags. Seeing the opportunity for a business, Michiko Seto began looking for a place to sell her bags.
A Growing Business
Michiko Seto’s first Blooming Boutique location opened in August of 2006, in a small, 375 square foot space located at 107 W. Market Street in downtown Lewes, Delaware. It began with all different Blooming Bags and a few handbag accessories. Blooming Boutique was an immediate success and has now grown into 11 stores. Blooming Boutique has 5 locations in Southern Delaware including Long Neck, Rehoboth Beach, Milford & two locations in Lewes. Other stores include:
Lewes Gifts & Bayside Gifts in Long Neck – Gifts, Cards, and Home Accessories.
Treasures in Lewes and Long Neck – Sterling Silver Jewelry and Home Décor
Lewes Wear & newly added Just Lewes – Lewes & Delaware Apparel, Accessories and Gifts.
Over the years Blooming Boutique has moved into larger locations which has allowed Blooming Boutique to expand the product lines carried. All stores carry the following interchangeable jewelry lines: Trollbeads, Kameleon, My Beach Bead and Blooming Boutique’s own Delaware Beach Beads. Furthermore, made in America jewelry lines, Alex and Ani and Luca and Danni are also available at all locations. In addition to handbags, shoes, including a massive selection of Lindsay Phillips interchangeable shoes, costume jewelry and many accessories, Blooming Boutique has expanded significantly into fashion. Blooming Boutique now carries resort wear in all sizes including petites all year in their stores. Clothing brands include iCantoo, Mud Pie, Bali Batik, Zen Knits, Simply Noelle Up! Pants, Ruby Road, Simply Southern, Southern Lady, Links and their own Blooming Boutique label of clothes with many lines being made in the USA, offering lengths of regular and petites, for women under 5’4”, and sizes ranging from x-small to 3X.
Micha’s commitment to offer unique, fun and useful products for women at exceptional prices, coupled with excellent customer service, fulfills her passion and purpose at Blooming Boutique!
